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Selected Works of Anne T. Lawrence
Contribution to Book
Odwalla, Inc. and the E. Coli Outbreak
Cases in Strategic Marketing Management (1999)
  • Anne T Lawrence, San Jose State University
Disciplines
Publication Date
1999
Editor
Carol H. Anderson and Julian W. Vince
Publisher
Houghton Mifflin
Citation Information
Anne T Lawrence. "Odwalla, Inc. and the E. Coli Outbreak" BostonCases in Strategic Marketing Management (1999)
Available at: http://works.bepress.com/anne_lawrence/42/