Contribution to Book
Nike's Dispute with the University of Oregon
Strategic Marketing Management
(2003)
Publication Date
2003
Editor
Carol H. Anderson and Julian W. Vince
Publisher
Houghton Mifflin
Citation Information
Rebecca J Morris and Anne T Lawrence. "Nike's Dispute with the University of Oregon" Strategic Marketing Management (2003) Available at: http://works.bepress.com/anne_lawrence/33/