Contribution to Book
Peet's and the Berkeley Sustainable Coffee Initiative
Strategy: Winning in the Marketplace
(2006)
Publication Date
2006
Editor
Arthur A. Thompson, Jr., John E. Gamble, and A.J. Strickland
Publisher
McGraw-Hill
Citation Information
Asbjorn Osland and Anne T Lawrence. "Peet's and the Berkeley Sustainable Coffee Initiative" 2Strategy: Winning in the Marketplace (2006) Available at: http://works.bepress.com/anne_lawrence/16/