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Identity Campaign for a Local Jewelry Designer
  • Anne M Giangiulio, University of Texas at El Paso

This was a proposed identity and packaging campaign I designed for a local jewelry designer whose work is very much earthy and southwest influenced. The jewelery designer uses mainly sterling silver and copper along with semi-precious stones in the work. This is referenced by the use of metallic threads woven through the business cards, each unique. A rubber stamp was also created for packaging like the gift box. Flat-backed adhesive gems were applied to the various components for an added touch of whimsy and sparkle that juxtapose the utilitarian look and feel of the brown kraft paper.

  • Logo design,
  • Anne M. Giangiulio
Publication Date
Citation Information
Anne M Giangiulio. "Identity Campaign for a Local Jewelry Designer" (2012)
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