Article
A Conceptual Framework of Narrative Persuasion
Journal of Media Psychology
(2018)
Abstract
This article draws insights from several disciplines to propose an integrated perspective on mechanisms underlying narrative persuasion. One approach to narratives emphasizes a deictic shift into the narrative, resulting in an absorbed state of processing and a loss of one’s sense of self (e.g., transportation, narrative engagement, identification). Another approach focuses on processes to construct meaning from a narrative; that is, how narratives are actively compared with and applied to one’s life. The current work has conceptualized the relationship between these two broad processes as occurring in sequence, and as a pathway of narrative persuasion: A shift and absorption into the narrative leads to a process of reflecting on the narrative, which is antecedent to narrative influence.
Keywords
- narrative,
- persuasion,
- transportation,
- narrative engagement,
- deictic shift
Disciplines
- Marketing and
- Psychology
Publication Date
July, 2018
DOI
10.1027/1864-1105/a000187
Citation Information
Anne Hamby, David Brinberg and James Jaccard. "A Conceptual Framework of Narrative Persuasion" Journal of Media Psychology Vol. 30 Iss. 3 (2018) p. 113 - 124 Available at: http://works.bepress.com/anne-hamby/3/