Latin@ voters, and Latinas specifically, played a decisive role in the 2008 and 2012 U.S. national elections and are once again poised to significantly impact the outcome of the 2016 election cycle. However, unlike the 2008 and 2012 presidential elections, 2016 is shaping up to be an election of extremes, and Latin@s have already become deeply embedded into the campaign strategies and political discourses of both major political parties, albeit in very different ways.