SelectedWorks - Anna A. Mendiola

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Selected Works of Anna A. Mendiola

Assistant Professor, Marketing and Law Department | Program Director for Minor/Specialization in Marketing

Dr. Mendiola's research interests include consumer behavior, pro-environmental behavior, marketing, and social psychology.

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About Anna A. Mendiola

Dr. Mendiola's research interests include consumer behavior, pro-environmental behavior, marketing, and social psychology.

Present	Assistant Professor, Ateneo de Manila University ‐ Marketing and Law Department
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

Marketing and Social Psychology

Addressing Sustainability in Fashion Through Goal Frames and the Theory ...

Marketing and Law Faculty Publications (2021)

Jomel J Reyes and Anna A Mendiola

The throwaway fast fashion culture leads to increasing wasteful consumption and the dwindling of the world’s natural resources. Thus, it ...

Leading for Sustainability

Marketing and Law Faculty Publications (2021)

Anna A Mendiola and Ma. Assunta C Cuyegkeng

Leading for Sustainability explores how leaders can act with a pro-environmental mindset; effectively address the challenges of the times; and ...

Sustainability Values of Students as Influences on the Image of ...

Marketing and Law Faculty Publications (2019)

Anna A Mendiola

The journey toward sustainability is a difficult process for a university given the complex requirements necessary for becoming sustainable. To ...

Volunteerism in times of disasters: Applying the Social Identity Model ...

Psychology Department Faculty Publications (2018)

Anna A Mendiola, Ma. Regina Hechanova, Homer J Yabut and Winnifred R Louis

Environmental disasters are escalating in frequency and intensity, with climate change largely exacerbating these conditions. Research on disasters suggest that ...