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Anna A. Mendiola
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Assistant Professor, Marketing and Law Department | Program Director for Minor/Specialization in Marketing
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Dr. Mendiola's research interests include consumer behavior, pro-environmental behavior, marketing, and social psychology.
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About Anna A. Mendiola
Dr. Mendiola's research interests include consumer behavior, pro-environmental behavior, marketing, and social psychology.
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Assistant Professor,
Ateneo de Manila University
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Marketing and Law Department
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Marketing
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Social Psychology
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Featured Works
Featured Works
(4)
Article
Addressing Sustainability in Fashion Through Goal Frames and the Theory ...
Marketing and Law Faculty Publications (2021)
Jomel J Reyes and Anna A Mendiola
The throwaway fast fashion culture leads to increasing wasteful consumption and the dwindling of the world’s natural resources. Thus, it ...
Link
Book
Leading for Sustainability
Marketing and Law Faculty Publications (2021)
Anna A Mendiola and Ma. Assunta C Cuyegkeng
Leading for Sustainability explores how leaders can act with a pro-environmental mindset; effectively address the challenges of the times; and ...
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Article
Sustainability Values of Students as Influences on the Image of ...
Marketing and Law Faculty Publications (2019)
Anna A Mendiola
The journey toward sustainability is a difficult process for a university given the complex requirements necessary for becoming sustainable. To ...
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Article
Volunteerism in times of disasters: Applying the Social Identity Model ...
Psychology Department Faculty Publications (2018)
Anna A Mendiola, Ma. Regina Hechanova, Homer J Yabut and Winnifred R Louis
Environmental disasters are escalating in frequency and intensity, with climate change largely exacerbating these conditions. Research on disasters suggest that ...
Link