The mission of the university library has always been to provide access to quality information resources. Additionally, academic librarians are expected to understand fair use and copyright policies, and are often called upon to provide advice on the legal use of materials. This heritage places university librarians in a unique position to reach out to faculty and promote open educational resources for classroom use. This session explores how librarians at one campus have embraced their heritage and this challenge by implementing multiple strategies to provide and advocate for the use of OER as a replacement for textbooks in the classroom. Strategies include grants for OER authorship and adoption, partnerships with eReader vendors, behind-the-scenes work to match OER with existing courses, and novel faculty recognition events. Learn what worked, what did not work, and how future tactics are being adapted. Participants will come away with multiple potential strategies for assisting faculty in the adoption of OER as an alternative to the textbook.