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Case Study: Sexism in Advertising and Airlines
Journal of Business Diversity
  • Tamilla Curtis, Embry-Riddle Aeronautical University
  • Anke Arnaud, Ph.D., Embry-Riddle Aeronautical University
  • Blaise Waguespack, Embry-Riddle Aeronautical University
Submitting Campus
Daytona Beach
Management, Marketing, & Operations
Document Type
Publication/Presentation Date
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
North American Business Press
Citation Information
Tamilla Curtis, Anke Arnaud and Blaise Waguespack. "Case Study: Sexism in Advertising and Airlines" Journal of Business Diversity Vol. 15 Iss. 1 (2015) p. 34 - 38
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