Article
Marketing Your Mobile App, Pre-Launch Stage
DEV Community
(2021)
Abstract
The awareness stage of a mobile app marketing strategy occurs before the product is launched. This stage is meant for building brand awareness and product visibility. Specifically, how will your target users discover your mobile app? Before beginning with the awareness stage, it is important to already have a thorough understanding of your brand messaging and positioning. A brand resonates with customers through its values and purpose, not through individual product features. Defining a brand position gives users the chance to connect with your product on a deeper level. Below is a list of steps and strategies to follow during the awareness stage of your marketing plan.
Disciplines
Publication Date
May 24, 2021
DOI
10.5281/zenodo.5512000
Citation Information
Aniebiet Inyang Ntui. "Marketing Your Mobile App, Pre-Launch Stage" DEV Community (2021) Available at: http://works.bepress.com/aniebiet_ntui/28/
Creative Commons license
This work is licensed under a Creative Commons CC_BY International License.