SelectedWorks - Angeline Nariswari

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Selected Works of Angeline Nariswari

Faculty Member, College of Business

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About Angeline Nariswari

Present	Faculty Member, California State University, Monterey Bay ‐ College of Business
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

Business

On managerial relevance: reconciling the academic-practitioner divide through market theorizing

AMS Review (2021)

Heiko Wieland, Angeline Nariswari and Melissa Archpru Akaka

The marketing academy continues to struggle with issues of managerial relevance. We argue that, at its core, marketing’s problems with managerial ...

Contribution to Book

How Service Exchange Drives Market (Re)formation

The SAGE Handbook of Service-Dominant Logic (2018)

Angeline Nariswari

Shaping service ecosystems: exploring the dark side of agency

Journal of Service Management (2018)

Cristina Mele, Suvi Nenonen, Jaqueline Pels, Kaj Storbacka, et al.

PurposeThe extant service ecosystem literature rarely addresses the dark side of actors’ agency, which hinders further development of the service-dominant ...

Contribution to Book

Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging ...

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World (2017)

Dana L. Alden and Angeline Nariswari

In this study, we explore brand positioning strategies used by Emerging Market Firms (EMFs) as they expand into foreign markets. ...

Siding with the underdog: is your customer voting effort a ...

Marketing Letters (2016)

Angeline G. A. Nariswari and Qimei Chen

In this research, we explore the negative consequences of engaging customer participation through voting mechanisms. Specifically, we draw attention to ...

Ethics: Value Co-Creation

Melissa Archpru Akaka and Angeline Nariswari

Contribution to Book

From B2C to B2B to A2A: A Translation Perspective on ...

Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship (2015)

Angeline Nariswari and Stephen L. Vargo

As a means to advance theory building in the field of marketing, we employ the translation approach to depict the ...