Contribution to Book
How Service Exchange Drives Market (Re)formation
The SAGE Handbook of Service-Dominant Logic
(2018)
Keywords
- Marketing (general),
- Marketing Information Systems,
- Marketing Models
Disciplines
Publication Date
2018
DOI
10.4135/9781526470355.N11
Citation Information
Angeline Nariswari. "How Service Exchange Drives Market (Re)formation" The SAGE Handbook of Service-Dominant Logic (2018) p. 175 - 193 Available at: http://works.bepress.com/angeline-nariswari/4/