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Contribution to Book
How Service Exchange Drives Market (Re)formation
The SAGE Handbook of Service-Dominant Logic (2018)
  • Angeline Nariswari
Keywords
  • Marketing (general),
  • Marketing Information Systems,
  • Marketing Models
Publication Date
2018
DOI
10.4135/9781526470355.N11
Citation Information
Angeline Nariswari. "How Service Exchange Drives Market (Re)formation" The SAGE Handbook of Service-Dominant Logic (2018) p. 175 - 193
Available at: http://works.bepress.com/angeline-nariswari/4/