Andrew (Andy) Rohm earned his B.S. in aerospace engineering from the University of Michigan and his Ph.D. in marketing from the University of Massachusetts Amherst. Andy spent the 2007-2008 academic year as a visiting professor at Maastricht University in the Netherlands. His research examines consumer usage and acceptance of new media such as smartphones as well as firms’ use of mobile and social media marketing strategies. He has published in scholarly and managerial publications such as the Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Consumer Behavior, Journal of Business Research, and Sloan Management Review (among others). After living in the greater-Boston area for 15+ years, he is excited to have just moved to LA, where he will begin to perfect his surfing skills. Andy is currently living in Manhattan Beach with his wife, Kim, their three children, their black lab named Pretty Boy Floyd and their 20-year old cat named Monroe.
Education: BS: University of Michigan (1984); PhD: University of Massachusetts Amherst (2001)