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Article
Monkee Business: The Musical and Commercial Revolution of the 1960s
American Popular Culture Seminar (2014)
  • Andrew T Murphree, Liberty University
Abstract

Very few bands in the history of American popular music possess a more captivating story of rapid ascension to commercial acclaim than that of The Monkees, an American rock band that was brought together in 1966 by executives at Screen Gems, a division of Columbia Pictures. Originally conceived for the purpose of a television show that followed the everyday life of four young musicians aspiring to become the next Beatles, their artificial construction as a band represented their primary purpose as a commercial venture as opposed to a traditional artistic endeavor. While The Monkees rose to success as a merchandising powerhouse in the late 1960s, they also managed to carve out a considerable niche in popular culture, creating a unique musical sound and fan following that would, at times, rival the successes of The Beatles themselves.

Keywords
  • Monkee,
  • Business,
  • Musical,
  • Commericial,
  • Revolution,
  • 1960,
  • 60s,
  • Monkees,
  • Davy,
  • Jones,
  • Micky,
  • Dolenz,
  • Bob,
  • Rafelson,
  • Beatles,
  • Bert,
  • Schneider,
  • Screen,
  • Gems,
  • Records,
  • Columbia,
  • band,
  • rock,
  • pop,
  • Peter,
  • Tork,
  • Michael,
  • Nesmith,
  • music,
  • television
Publication Date
Winter 2014
Citation Information
Andrew T Murphree. "Monkee Business: The Musical and Commercial Revolution of the 1960s" American Popular Culture Seminar (2014)
Available at: http://works.bepress.com/andrew_murphree/3/