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Selected Works of Andrew C. Gross
Other
Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry
Industrial Marketing Management
  • Andrew C. Gross, Cleveland State University
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Document Type
Book Review
Publication Date
8-1-1978
Disciplines
Abstract

Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry by Ulrich E. Wiechmann.

DOI
10.1016/0019-8501(78)90052-4
Citation Information
Gross, A. (1978). Marketing management in multinational firms-the consumer packaged goods industry. Industrial Marketing Management (Book Review), 7(4), 287-289. doi:10.1016/0019-8501(78)90052-4