Article
Market Research in Guided Market Place
European Journal of Marketing
Document Type
Article
Publication Date
4-1-1973
Disciplines
Abstract
Reports on the rapid organizational growth of market research in Hungary. Improvement in the production orientation of managers and the existence of sellers' markets; Coordination of state and enterprise planning; Development of autonomous market research institutes oriented toward domestic markets.
DOI
10.1108/EUM0000000005094
Version
Postprint
Publisher's Statement
(c)1973 Emerald
Citation Information
Gross, A., & Szabó, L. (1973). Market research in the guided market place. European Journal of Marketing, 7(1), 1-17.