Skip to main content
Article
Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators
Hospitality Review (2006)
  • P. Brewer
  • Andrew H. Feinstein, San Jose State University
  • B. Bai, University of Nevada, Las Vegas
Abstract
This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel electives and industry practitioners, distribution channels wen identified as were challenges and solutions associated with each.
Publication Date
2006
Publisher Statement
Copyright © 2007 Florida International University.
Citation Information
P. Brewer, Andrew H. Feinstein and B. Bai. "Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators" Hospitality Review Vol. 24 Iss. 2 (2006)
Available at: http://works.bepress.com/andrew_feinstein/9/