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Article
Using a Discrete Choice Model to Identify Consumer Meal Preferences Within a Prix Fixe Menu
Journal of Hospitality and Tourism Research (2008)
  • E. Myung, Northern Illinois University
  • Andrew H. Feinstein, San Jose State University
  • A. C McCool, University of Nevada, Las Vegas
Abstract
Previous research has shown that consumers form perceptions of value when buying a bundle through the comparison of a bundle price to the sum of associated individual prices. The perceptions of value are then directly related to preference or choice. Using a prix fixe menu as a bundle exemplar, the above notion of value perception was empirically tested by investigating whether consumers were more likely to choose higher priced á la carte items to be included in their bundles when given an opportunity to choose between various prix fixe menus. The study finds that price differences among á la carte items indeed influenced consumers' choice decisions when selecting a prix fixe menu; consumers attached more importance to the higher priced appetizer and entrée items than the lower priced ones.
Keywords
  • prix fixe menu
Publication Date
2008
Publisher Statement
SJSU users: use the following link to login and access the article via SJSU databases
Citation Information
E. Myung, Andrew H. Feinstein and A. C McCool. "Using a Discrete Choice Model to Identify Consumer Meal Preferences Within a Prix Fixe Menu" Journal of Hospitality and Tourism Research Vol. 32 Iss. 4 (2008)
Available at: http://works.bepress.com/andrew_feinstein/3/