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Article
The effect of aesthetic quality and exposure on spectator recognition of sponsorships
Journal of Hospitality, Tourism, and Leisure Science (2002)
  • J. A. Busser, University of Nevada, Las Vegas
  • T. M. Benson
  • Andrew H. Feinstein, San Jose State University
Publication Date
2002
Citation Information
J. A. Busser, T. M. Benson and Andrew H. Feinstein. "The effect of aesthetic quality and exposure on spectator recognition of sponsorships" Journal of Hospitality, Tourism, and Leisure Science (2002)
Available at: http://works.bepress.com/andrew_feinstein/21/