Article
Teaching PEACE: A Plan for Effective Crisis Communication Instruction Intended Course
Communication Teacher
Document Type
Article
Publication Date
10-1-2017
Publisher
Taylor & Francis
Disciplines
Abstract
Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.
Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.
Citation Information
Please use the publisher's recommended citation.
http://www.tandfonline.com/doi/full/10.1080/17404622.2017.1372598
This manuscript has been published Communication Teacher. Please find the published version here (note that a subscription is necessary to access this version):
http://www.tandfonline.com/doi/full/10.1080/17404622.2017.1372598
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