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Article
Power, Metaphor, and the Closing of a Social Networking Site
The Journal of Social Media in Society
  • Andrew F. Herrmann, East Tennessee State University
Document Type
Article
Publication Date
1-1-2016
Description

This project expands root-metaphor analysis by examining the closure of a once popular social networking site, advancing critical interrogation of ownership vs. the idea of online spaces as “communities.” Yahoo! 360° participants used private sphere root-metaphors of home, family, and community constituting a space of intimacy, camaraderie, and care. The closing exposed previously unseen power differentials between participants and Yahoo! Participants reacted by using the metaphor of war and violence to frame the actions of Yahoo!

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Copyright Statement

© The Author(s). This document was originally published in the The Journal of Social Media in Society.

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Creative Commons Attribution 3.0
Citation Information
Andrew F. Herrmann. "Power, Metaphor, and the Closing of a Social Networking Site" The Journal of Social Media in Society Vol. 5 Iss. 3 (2016) p. 244 - 282 ISSN: 2328-3599
Available at: http://works.bepress.com/andrew-herrmann/45/