Points of contact formulate the culture of any organization and shape the perceptions of decision makers and colleagues alike. This research project investigated the interactions between Cataloging and Metadata Services staff and other library employees by analyzing interactions. This article summarizes the results of data gathered from interaction assessments and compares them with surveys about the current perceptions of the cataloging unit at the Utah State University Libraries. It discusses the ways these results have influenced existing unit workflows to enhance awareness of cataloging and metadata contributions to the library and posits possible ways to continue such initiatives moving forward.