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Article
Theoretical Approaches in Internet Advertising Research
WCOB Faculty Publications
  • Anca C. Micu, Sacred Heart University
Document Type
Book Chapter
Publication Date
1-1-2007
Comments

Originally published:

Micu, Anca. "Theoretical Approaches in Internet Advertising Research." Internet Advertising: Theory and Research. Eds. David W. Schumann and Esther Thorson. Mahwah, NJ: Lawrence Erlbaum Associates, 2007.

ISBN 9780805851090

Citation Information
Anca C. Micu. "Theoretical Approaches in Internet Advertising Research" (2007)
Available at: http://works.bepress.com/anca_micu/12/