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About Anca C. Micu

Dr. Micu is a marketing communications specialist with solid industry experience both full-time and as a consultant. Prior to her academic career she has worked for the BBDO advertising agency and since then collaborated with a number of organizations including The Estee Lauder Companies, The Advertising Research Foundation, Time Inc. and Millward Brown. She served as a marketing communications expert witness in a trial where the jury awarded plaintiffs $4 million.
She is an enthusiastic academic who has been teaching students for a decade and has conducted and published research in top advertising journals. Dr. Micu currently serves as the editor of the American Academy of Advertising Newsletter.
Degrees: MBA and Ph.D. from the University of Missouri-Columbia.
Prof. Micu regularly teaches Advertising and Digital Advertising as well as the graduate Digital Marketing course. She believes in blending textbook material with applied content and current industry news and developments.
Dr. Micu's research is in the areas of persuasion, news and advertising synergies, consumer processing of electronic communication, targeting in the online environment, and permission-based e-mail marketing.


Present Associate Dean & Associate Professor of Marketing, Sacred Heart University


Contact Information

Marketing and Sport Management
Martire Center W307
Jack Welch College of Business


Articles (10)

Contributions to Books (2)

Dissertation (1)

Conference Presentations (1)