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Article
Using Cascade Theories to Explain the Spread of Fake News in the Asian Context
Journal of Asia-Pacific Business
  • Vijay Sethi
  • Vikram Sethi, Wright State University - Main Campus
  • Anand Jeyaraj, Wright State University - Main Campus
  • Kevin Duffy, Wright State University - Main Campus
  • Neerja Sethi
Document Type
Article
Publication Date
1-2-2023
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Abstract

Understanding the nature of the spread of misinformation is critical to an effort to control or minimize it. This paper uses existing cascade theories and ties them into propaganda frameworks to help understand the complex nature of fake news in contemporary media. We draw upon the availability cascades, cognitive cascades, and propaganda models to structure and process misinformation diffusion in the hope that it may help counter its spread. We use examples of fake news from Singapore, Myanmar, and India to conclude that the complexities of fake news creation, belief, and dissemination are significant, as is its enduring nature.

DOI
10.1080/10599231.2023.2197418
Citation Information
Vijay Sethi, Vikram Sethi, Anand Jeyaraj, Kevin Duffy, et al.. "Using Cascade Theories to Explain the Spread of Fake News in the Asian Context" Journal of Asia-Pacific Business Vol. 24 Iss. 1 (2023) p. 55 - 72 ISSN: 1059-9231
Available at: http://works.bepress.com/anand-jeyaraj/81/