"Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach" by Amir Hassan Zadeh

Selected Works of Anand Jeyaraj

Follow Contact

Article

Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

AMCIS 2017 Proceedings

Amir Hassan Zadeh, Wright State University - Main Campus
Anand Jeyaraj, Wright State University - Main Campus
Hamed Zolbanin
Daniel Asamoah, Wright State University - Main Campus

Link

Document Type

Article

Publication Date

1-1-2017

Disciplines

Business,
Management Information Systems and
Operations and Supply Chain Management

Abstract

This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

Citation Information

Amir Hassan Zadeh, Anand Jeyaraj, Hamed Zolbanin and Daniel Asamoah. "Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach" AMCIS 2017 Proceedings (2017)
Available at: http://works.bepress.com/anand-jeyaraj/69/