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Article
Is the Uses and Gratifications Approach Still Relevant in a Digital Society? Theoretical and Methodological Applications to Social Media
Journal of Mass Communication & Journalism
  • Anabel Quan-Haase, The University of Western Ontario
Document Type
Article
Publication Date
1-1-2012
URL with Digital Object Identifier
10.4172/2165-7912.1000e124
Abstract

A wide range of new theories, approaches, and methodologies have been proposed as a response to the changes occurring in the digitization of content, the creation and distribution of digital artifacts (e.g., documents, images, and videos), and the increasing production and dissemination of news on the Internet. These new trends have also motivated scholars to revive traditional theories in the field of mass communication and journalism, which could aid in examining digital communication. In this editorial note, the uses and gratifications approach (U&G) is presented as a theoretical lens and empirical means for studying how audiences engage with digital media. U&G provides a unique perspective on digital media as it stresses the relevance of media in the context of everyday life, examining uses, gratifications sought and obtained, and media practices over time.

Citation Information
Anabel Quan-Haase. "Is the Uses and Gratifications Approach Still Relevant in a Digital Society? Theoretical and Methodological Applications to Social Media" Journal of Mass Communication & Journalism (2012)
Available at: http://works.bepress.com/anabel_quan-haase/10/