Using user experience (UX) methodologies, libraries can improve their web site by identifying the tasks that their users need to accomplish, and then eliminate those barriers. This process sounds easy enough, but if your library makes web site decisions based on self-referential or anecdotal data, then it’s not being geared towards user’s tasks and goals. By following user experience principles, libraries can clearly identify problematic touchpoints, or expand upon touchpoints that users value the most. Here’s a quick overview.