Using Web Analytics for Site ImprovementInternet Librarian (2013)
AbstractVecchione shares the experience of the Web and Mobile Team at BSU Library using Google Analytics to help determine the usability and functionality of their website in addition to user testing. They used exit capture events through Google Analytics to see which parts of their website were used and how much. They were able to see a better flow and determine what web users value on their site.
Publication DateOctober 28, 2013
Citation InformationAmy Vecchione. "Using Web Analytics for Site Improvement" Internet Librarian (2013)
Available at: http://works.bepress.com/amy_vecchione/60/