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Article
Ad-ventures in Marketing Change: Successfully Selling the Academic Library
COMO (Georgia Council of Media Organizations) (2015)
  • Rita J. Spisak, Kennesaw State University
  • Amy Thompson, Kennesaw State University
Abstract
Has your library experienced major changes such as renovation, consolidation, new library programs and new innovations? How did you market your changes to your constituents? In this session, we will cover the impetus of the Kennesaw State University Library Systems marketing plan. Also, we will give examples of campaigns and programs. We will discuss the committees that were spawned as a result of our new focus and examine our future goals.
Keywords
  • marketing academic libraries
Publication Date
October 6, 2015
Citation Information
Rita J. Spisak and Amy Thompson. "Ad-ventures in Marketing Change: Successfully Selling the Academic Library" COMO (Georgia Council of Media Organizations) (2015)
Available at: http://works.bepress.com/amy_thompson/28/