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Article
Revolutionary Bolshevik Work’--Stakhanovism in Retail Trade
History
  • Amy E. Randall, Santa Clara University
Document Type
Article
Publication Date
7-1-2000
Publisher
John Wiley & Sons, Inc.
Abstract
In mid-November 1935, Serafima T. Borisova was awarded a thousand-ruble bonus and aportable gramophone in recognition of her accomplishments as a Stakhanovite labor hero.Unlike Aleksei Stakhanov, for whom the honor was named, Borisova did not mine coal; shesold women’s clothing. As an exemplary saleswoman, Borisova carefully organized cloth-ing displays, beautified her sales section, procured new designs and fabrics to meet con-sumer needs, informed industries and cooperative artels about what consumers wanted, andlistened to as well as advised customers carefully. In addition to meeting norms for sales,she provided excellent customer service.
Citation Information
Randall, A. E. (2000), ‘Revolutionary Bolshevik Work’: Stakhanovism in Retail Trade. The Russian Review, 59: 425–441.