Presentation
Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 57th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2000
DOI
Geolocation
(39.1031182, -84.51201960000003)
Abstract
The purpose of this study was to examine apparel merchandising issues associated with mass customization from the perspective of college students.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2000
Language
en
Citation Information
Seung-Eun Lee, Grace Kunz, Ann Marie Fiore and J. R. Campbell. "Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place" Cincinnati, Ohio(2000) Available at: http://works.bepress.com/amfiore/9/
This poster is from the 57th Annual Conference of the International Textile and Apparel Association (2000): pp. 1-2. Posted with permission.