In an era of change in the retail industry, Nordstrom has opened a new, small, inventory-free retail store that has the potential to transform the face of retailing by offering a new lifestyle experience-oriented format.Nordstrom Local presents a new retail format that revolutionizes retailing by providing a consumer-centric offering that does not concentrate on product sales revenue of the location, but instead prioritizes factors impacting consumer-based brand equityelements (e.g., brand love, respect, loyalty) for Nordstrom.The authors proposed a new conceptual model with relationships between consumer experience, consumer-based brand equity elements (brand personality, satisfaction, love, respect, loyalty), and product ordering behavior at other Nordstrom retail channels. Through future testing of this model, the authors will be able to provide industry and academicians with insight into the potential impact, success, and longevity of the new small, inventory-free retail format.