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Article
Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses.
Journal of Higher Education Theory & Practice
  • Ann M. Fiore, Iowa State University
  • Jessica L. Hurst, Iowa State University
  • Linda S. Niehm, Iowa State University
  • Telin Chung, Iowa State University
  • Elena E. Karpova, Iowa State University
  • Amrut Sadachar, Iowa State University
  • Sanjukta Pookulangara, Auburn University
  • Danielle S. Testa, Iowa State University
Document Type
Article
Publication Version
Published Version
Publication Date
8-1-2018
Abstract

This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in an Indian context

Comments

This article is published as AM Fiore, JL Hurst, LS Niehm, TL Chung, E Karpova, A Sadachar, S Pookulangara, D S Testa, Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on US and Indian Small Businesses. Journal of Higher Education Theory and Practice, 2018, 18(3); 11-25. Posted with permission.

Copyright Owner
The Author(s)
Language
en
File Format
application/pdf
Citation Information
Ann M. Fiore, Jessica L. Hurst, Linda S. Niehm, Telin Chung, et al.. "Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses." Journal of Higher Education Theory & Practice Vol. 18 Iss. 3 (2018) p. 11 - 25
Available at: http://works.bepress.com/amfiore/60/