Presentation
An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 64th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2007
Geolocation
(34.0522342, -118.2436849)
Abstract
Reflecting the integrative nature of shopping experience, the present conceptual paper proposes an overarching Stimulus-Organism-Response (S-O-R) based shopping experience framework.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2007
Language
en
Citation Information
Ann Marie Fiore. "An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience" Los Angeles, California(2007) Available at: http://works.bepress.com/amfiore/43/
This proceeding is from 64th Annual Conference of the International Textile and Apparel Association (2007): pp. 1-2. Posted with permission.