Presentation
Mass Customization of Activewear: Gender and Regional Differences
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2006
Geolocation
(29.4241219, -98.49362819999999)
Abstract
The purpose of this research was to examine how gender and regional differences between consumers influence their preferences for customizing their activewear and willingness to use body scanning and co-design.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2006
Language
en
Citation Information
Seung-Eun Lee, D. E. Kim and Ann Marie Fiore. "Mass Customization of Activewear: Gender and Regional Differences" San Antonio, Texas(2006) Available at: http://works.bepress.com/amfiore/42/
This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.