Presentation
Testing an Expanded Consumer-Based Brand Equity Model in Korea: Addition of the Lovemark Concept
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2011
Geolocation
(39.952335, -75.16378900000001)
Abstract
The purpose of the present research is to examine the applicability of the expanded consumer-based brand equity model to non-U.S. consumers.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2011
Language
en
Citation Information
Eunjoo Cho and Ann Marie Fiore. "Testing an Expanded Consumer-Based Brand Equity Model in Korea: Addition of the Lovemark Concept" Philadelphia, Pennsylvania(2011) Available at: http://works.bepress.com/amfiore/39/
This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.