Presentation
Marketing Strategies of Successful Rural Iowa Retail Businesses
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Conference
Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2011
Geolocation
(39.952335, -75.16378900000001)
Abstract
An exploratory study was conducted to examine the innovative marketing and business strategies used by small retail and service firms and their relationship to business success.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2011
Language
en
Citation Information
Melissa Lynne Jakubauskas, Hui-Siang Tan, Linda S. Niehm and Ann Marie Fiore. "Marketing Strategies of Successful Rural Iowa Retail Businesses" Philadelphia, Pennsylvania(2011) Available at: http://works.bepress.com/amfiore/36/
This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.