Presentation
How Cultural Values Affect Consumers' Acceptance of Pop-up Retail by Taiwanese Consumers
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2011
Geolocation
(39.952335, -75.16378900000001)
Abstract
The study investigated the effects of cultural differences on perceived benefits, the effects of cultural values on attitude toward pop-up retail, the effect of attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2011
Language
en
Citation Information
Wei-chen Chen and Ann Marie Fiore. "How Cultural Values Affect Consumers' Acceptance of Pop-up Retail by Taiwanese Consumers" Philadelphia, Pennsylvania(2011) Available at: http://works.bepress.com/amfiore/34/
This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.