Presentation
How Cultural Values Affect Materialism through Desired Benefits of Pop-up Retail by Chinese (Taiwanese) Consumers
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 69th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2012
Geolocation
(21.3069444, -157.85833330000003)
Abstract
Based on materialism theory, the present study measured the effects of cultural differences on desired values, the effects of cultural differences on materialism, and the effect of desired values on materialism.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2012
Language
en
Citation Information
Wei-chen Chen and Ann Marie Fiore. "How Cultural Values Affect Materialism through Desired Benefits of Pop-up Retail by Chinese (Taiwanese) Consumers" Honolulu, Hawaii(2012) Available at: http://works.bepress.com/amfiore/33/
This proceeding is from the 69th Annual Conference of the International Textile and Apparel Association (2012): pp. 1-2. Posted with permission.