Presentation
Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2011
Geolocation
(39.952335, -75.16378900000001)
Abstract
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2011
Language
en
Citation Information
Ann Marie Fiore, Linda S. Niehm, Jessica L. Hurst, Jihyeong Son, et al.. "Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success" Philadelphia, Pennsylvania(2011) Available at: http://works.bepress.com/amfiore/32/
This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.