Presentation
The Effect of Individual Difference on Acceptance of Pop-Up Retail by Taiwanese Consumers
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2011
Geolocation
(39.952335, -75.16378900000001)
Abstract
Based on the Theory of Reasoned Action, the study measured the effects of individual differences on perceived benefits, the effects of individual differences on attitude toward pop-up retail, the effects of perceived benefits on attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2011
Language
en
Citation Information
Wei-chen Chen and Ann Marie Fiore. "The Effect of Individual Difference on Acceptance of Pop-Up Retail by Taiwanese Consumers" Philadelphia, Pennsylvania(2011) Available at: http://works.bepress.com/amfiore/30/
This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.