Presentation
Scale Development of the Lovemark Experience for Fashion Brands
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 66th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2009
Geolocation
(47.610377, -122.2006786)
Abstract
"Lovemarks" theory suggests a company/brand must create a lovemark to build customer loyalty by providing the consumer with three elements of experience: a sense of mystery, sensuality, and intimacy.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2009
Language
en
Citation Information
Eunjoo Cho and Ann Marie Fiore. "Scale Development of the Lovemark Experience for Fashion Brands" Bellevue, Washington(2009) Available at: http://works.bepress.com/amfiore/29/
This proceeding is from the 66th Annual Conference of the International Textile and Apparel Association (2009): pp. 1-3. Posted with permission.