Presentation
The Impact of Online Product Presentation on Consumer Experiences and Shopping Value
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2010
Geolocation
(45.5086699, -73.55399249999999)
Abstract
The present study explored whether levels of product presentation influenced differences in the 4Es and hedonic and utilitarian shopping value, contributing to research on retail Website features and experiential aspects of online shopping.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2010
Language
en
Citation Information
So Won Jeong, Leslie Stoel and Ann Marie Fiore. "The Impact of Online Product Presentation on Consumer Experiences and Shopping Value" Montreal, Quebec(2010) Available at: http://works.bepress.com/amfiore/28/
This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.