Presentation
A Redesigned Aesthetics Course with a Focus on Building Brand Identity through the 5Ps
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2010
Geolocation
(45.5086699, -73.55399249999999)
Abstract
This is a description of a course emphasizing how brand identity guides development of every aspect of the consumer offering, including, including the design of the product, of relevance to apparel design students, and the consumer environment, of relevance to merchandising students.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2010
Language
en
Citation Information
Ann Marie Fiore, Janet E. Fitzpatrick and Amrut Sadachar. "A Redesigned Aesthetics Course with a Focus on Building Brand Identity through the 5Ps" Montreal, Quebec(2010) Available at: http://works.bepress.com/amfiore/27/
This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.