Presentation
Television Shopping: The Effect of Persuasive Strategies on Parasocial Interaction, Subjective Well-Being, and Impulse Buying Tendency among Older Women
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 66th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2009
Geolocation
(47.610377, -122.2006786)
Abstract
The purpose of this study was to investigate the effects of persuasive strategies on middle-aging and older consumers' perceived parasocial interactions and consequent effects on perceived social involvement, perceived loneliness, mood, perceived, risk, and impulse buying tendency in the television home shopping environment.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2009
Language
en
Citation Information
Min-Sun Lee and Ann Marie Fiore. "Television Shopping: The Effect of Persuasive Strategies on Parasocial Interaction, Subjective Well-Being, and Impulse Buying Tendency among Older Women" Bellevue, Washington(2009) Available at: http://works.bepress.com/amfiore/26/
This proceeding is from the 66th Annual Conference of the International Textile and Apparel Association (2009): pp. 1-2. Posted with permission.