Presentation
The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2006
Geolocation
(29.4241219, -98.49362819999999)
Abstract
The purpose of the study was to expand understanding of what constitutes an effective website design for small business.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2006
Language
en
Citation Information
Hong Yu, Glenn Muske, Jihyun Kim and Ann Marie Fiore. "The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior" San Antonio, Texas(2006) Available at: http://works.bepress.com/amfiore/25/
This proceeding is from the 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-3. Posted with permission.