Presentation
The Role of Experiential Value from Product Presentation on Consumer Responses towards an Apparel Website
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 65th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2008
Geolocation
(42.0333607, -88.0834059)
Abstract
Offering enhanced visual images of apparel products on a website, such as alternative views, image enlargement, and views of a product on a model, is important because product presentation has been found to facilitate positive consumer responses resulting from both hedonic or utilitarian value.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2008
Language
en
Citation Information
So Won Jeong, Ann Marie Fiore, Linda S. Niehm and Frederick Oscar Lorenz. "The Role of Experiential Value from Product Presentation on Consumer Responses towards an Apparel Website" Schaumburg, Illinois(2008) Available at: http://works.bepress.com/amfiore/23/
This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-5. Posted with permission.