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Article
Intrinsic Cues as Predictors of Perceived Quality of Apparel
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  • Ann Marie Fiore, Iowa State University
  • Mary Lynn Damhorst, Iowa State University
Document Type
Article
Disciplines
Publication Date
1-1-1992
Abstract

This exploratory study investigated the importance of intrinsic cues of apparel in perceptions of quality, one product component ultimately related to consumer satisfaction. Ninety female undergraduates evaluated five pairs of pants on 24 garment features including, style features, construction, fiber content, care, fashionability, and uniqueness. Factor scores isolated in principal components analysis, and single item variables were entered in regression models for the estimation of the dependent variable, overall quality, of each garment. The Fabric factor, containing items related to fabric characteristics, care, and construction, explained the most variance across all pants. However, configurations of estimator variables varied for most pairs of pants suggesting that product characteristics used in perceptions of quality may be item specific to some extent. The findings further suggest that aesthetic cues, many times excluded from studies of quality, are important in perception of quality.

Comments

This article is from Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 5 (1992): 168. Posted with permission.

Copyright Owner
Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Inc.
Language
en
File Format
application/pdf
Citation Information
Ann Marie Fiore and Mary Lynn Damhorst. "Intrinsic Cues as Predictors of Perceived Quality of Apparel" Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior Vol. 5 (1992) p. 168 - 178
Available at: http://works.bepress.com/amfiore/2/