Presentation
Technology Acceptance Model and Shopping Orientation Applied to Effects of Image Interactivity Technology on Consumer Responses
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 62nd Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2005
Geolocation
(38.8048355, -77.04692139999997)
Abstract
In this study, we focus on levels of image interactivity technology of a web site and the technology acceptance model to examine factors influencing consumers' attitudes toward the online retailers.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2005
Language
en
Citation Information
Hyun-Hwa Lee, Ann Marie Fiore and Jihyun Kim. "Technology Acceptance Model and Shopping Orientation Applied to Effects of Image Interactivity Technology on Consumer Responses" Alexandria, Virginia(2005) Available at: http://works.bepress.com/amfiore/18/
This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.